About us

Our Story

Founded in 2025 by Nathalie Bäckström and Linn af Klint Kansmark, our journey grew out of a shared belief that it is time for a new Era in retail. After years in the fashion industry—and a lifetime of buying and selling pre-loved pieces—we wanted to create something different: a space where resell feels effortless, inspiring, and relevant to how people dress today.

Our curation blends vintage icons with recent designer finds, always tuned to the rhythm of the season. What began as a personal passion has become a mission—to build a destination where people can let go of what they no longer wear, discover their next favorite piece, or simply get inspired.

At our store in PK-huset, in the heart of Stockholm, we’ve created more than a shop. It’s a meeting place, a hub for community, and a space for creativity. Through events and collaborations, we open the doors to new conversations around fashion, care, and culture—always with a touch of fun.

Our Vision & Philosophy

We believe secondhand should feel effortless. Fashion is not just about what you wear, but how easily those pieces can move between stories and owners. Our vision is to make resell as natural as buying new—only smarter, more sustainable, and far more inspiring.

By combining vintage treasures with contemporary designer finds, we create collections that feel both relevant and timeless. It’s this mix of heritage and now that defines our philosophy: fashion should be personal, creative, and rooted in quality, not excess.

Simplicity drives us. That’s why we built our app—to take the friction out of reselling and give our community a seamless way to let go, discover, and connect.

In the end, it’s about more than clothes. It’s about building a community where style, sustainability, and artistry live side by side.

Join our community on Instagram: @era_curated_secondhand
or drop us an email info@eracurated.se